Marketing Content Examples For B2B Businesses
The best marketing content is emotionally charged. It offers fresh ideas and perspectives to help people solve problems.
The most effective marketing content is entertaining, whether it's an eye-catching video or a meticulous white paper. It adds value to its readers and satisfies its branding objectives. Learn from these eight branded examples of content that are done right:.
Blog Posts
Blog posts are a good way for companies to share their thoughts, experiences and stories. They can address any subject or question and are usually educational in the sense that they are educational in. They can contain videos, images, polls or audio to make the content more interesting and enhance the on-page search engine optimization (SEO).
To write high-quality blog posts, you must first conduct market research to confirm and uncover some key information about your readers. Once you have a good knowledge of your target audience, you can begin brainstorming and writing.
Some common kinds of blog posts include listsicles, how-to articles infographics, curated collections and more. These types of blog posts will ensure that your website is filled with variety and offers the quality your visitors expect from you.
For instance, a how-to blog post can teach your readers a new technique and assist them in solving the issue that they're facing making it a valuable piece of marketing content to keep your audience engaged. A curated list is a type of blog post that utilizes numerous real-world scenarios to prove a particular point. This kind of blog post could also be used as a marketing tool to boost brand recognition and credibility.
Case Studies
Case studies may not be as sexually attractive as a popular blog post, but they can be one of the most effective marketing pieces you can develop. They're great for showcasing the skills and establishing trust with potential customers. A case study that is well-written can help your audience to solve a particular problem by demonstrating how the product or service helped a previous customer solve the same problem.
You can employ a variety of content formats to make your case studies more interesting, including videos and infographics. Be cautious not to make your case studies into advertisements because this could damage the credibility of your company. Create resources that empower and inspire your readers.
You can also use case studies to showcase testimonials from clients and user-generated content (UGC). similar internet page increases trust and makes your website more credible. UGC is most effective when it is backed by data.
White Papers
In contrast to feature articles and blogs White papers are usually long-form and provide a greater knowledge and depth of research. B2B companies use them to demonstrate their thought leadership or provide an unique perspective to help readers make buying decisions, learn more in an industry, or solve business issues.
They are an excellent way to build trust among people who are not avid readers, and establishing businesses as experts in their field. They also aid in guiding potential customers through the sales funnel.
White papers come in many types, but they are most effective when tailored to specific audiences. This means that everything from your tone of voice to the distribution strategy should be tailored to your ideal reader.
White papers typically provide research findings, however it's easy for them to be a bit too much in the realm of theory without giving readers practical examples. To avoid this, backgrounders and problem-solving white papers must include some sort of success story to keep readers engaged. White papers are increasingly incorporating interactive designs. They let readers filter tables and charts to concentrate on the information they need, making it easier for them to absorb the information at a high level and traverse the sales funnel.
Videos
Videos are a great way to engage your audience. They are also a great method of marketing in a dynamic and interactive way. They are excellent for capturing the attention of your target audience and presenting complicated concepts.
Instructional videos, tutorials, and demonstrations are a few of the most well-known video types. These videos are designed to help your customers learn about your products and services as well as to increase customer loyalty.
These videos can be used to showcase the expertise of your industry and can be used as a blog post, or as part an sales presentation. These videos are an excellent tool to connect with your target audience. Particularly if they are relevant and are connected to current events or cultural movements.
Whether you're releasing an animated explainer video or holding a live Q&A session testimonials are a simple method to build trust in your brand and encourage new prospects to buy your product. You can ask your existing customers to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen sharing videos and how-to videos targeted at specific pain points. For instance, if have an e-commerce solution that assists small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will help it rank in search engines.
Testimonials
Testimonials can also be used as social proof that helps people trust an organization. These can be used in video or text format, and they're a great way to boost sales and boost the image of a business online.
Testimonial marketing content is a great option because it is focused on the particular requirements of each customer and how the product or service helped solve the issues. It also gives credibility to the company since it demonstrates that other people have already utilized the product and have found it useful.
If you decide to use testimonials, make sure you include a name, title, and company as this will help to increase their credibility. Make the testimonials as personal as possible by including a face. This will also help in creating an emotional bond between brand and its customer.
You can add testimonials to other pages on your website. Some companies have a separate page for testimonials, but you can also include them in other pages. If a testimonial mentions an item, for example it can be displayed on the relevant page for the product or checkout page. This will prevent a testimonials page being visited less frequently than other pages and will still provide the same social proof.
Interactive Landing Pages
Utilizing interactive elements on landing pages increases the level of engagement of visitors. This type of content can help your company reach its goal of turning visitors into leads. Instead of being a static site with a sign-up form, and other marketing content, interactive pages offer an experience that is enjoyable for your audience.
In this interactive landing page for Mooala dairy-free milk, the company employs an approach that is playful to convey its product's benefits while keeping the visitor entertained. The landing page also features an easy form with several options for registering, which shortens the process of conversion even more.
Another example of a dynamic landing page is this one from TransferWise, a money-transfer service. The first screen provides real-life success stories as well as social proof to convince prospective customers that the service is worthwhile and then lets them fill out a short form for more information on how the service operates.
For B2B marketers who sell high-end products landing pages provide an opportunity to create a list of potential leads. In exchange for contact information, you can provide an eBook or a webinar, free trials, or other content that will draw people to sign up.
Headache Trackers
Content should inform users about the causes of headaches and the best ways to treat them in the initial phase of consideration. Infographics that provide data on headache causes or white papers that offer proprietary research on headache relief are a few examples. White papers require users to give their email addresses to gain access which helps to build brand trust and authority with prospective customers. Headache trackers, which are apps that help users monitor things like their food intake and stress levels, can also be helpful in the process of evaluating, Minen says. Minen warns users to be cautious when drawing conclusions from information from the tracking. It could not be the true reflection of their headache triggers.